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The professional life of author Alexander Manu is intrinsically tied to innovation, whether he is lecturing, writing or guiding some of the world’s largest organisations into new areas for them to transform. This could be the book that provides that understanding. 'With the Internet of Things (IoT) poised to become mainstream, understanding its importance to value creation is set to be a hot topic for communicators in 2016. Solveig Roschier, Director, Social Sciences, Helsinki Innovation Services Ltd, Finland Manu explains the framework needed to operate in this new economy, what the behaviour economy is all about, how value creation differs from conventional industrial economy and what kind of leadership is needed in this new context.’ The Internet of Things is extending this transformation to involve not only the consumer businesses, but businesses altogether independent of the nature of the actual customer.
It is not products that people are buying anymore, but rather experience platforms. The economic downturn that has been challenging many countries in recent years seems to be more than just a normal fluctuation of the recession cycle. Alexander Manu succeeds in building the so-needed thread between business, technology, culture and humanity.’ Cybelle Srour, Managing Director-Strategy, Resource/Ammirati, USA ’Alexander Manu has been able to put into words the transformation that is ongoing in the global economy. Value Creation and the Internet of Things is refreshing in its ability to frame up the opportunity and the challenges by focusing us on the most impactful questions and changes it will require of us as a society, a culture and our businesses. ’To date, few have really delved as deeply into what the Internet of Things is and will mean to us beyond the technical and product wizardry of what's possible. The reality to reframe is not an imaginary one, but the immediate reality in which one operates: the behavior economy. This is a book about reframing reality for new and incumbent organizations. It will do so not because it can, but because our motivation will demand it. The Internet of Things will reframe the existence of the ones enriched by it.
This book is significant in the context of the Internet of Things becoming mainstream, forcing organizations to re-examine their value creation methodologies in light of new consumer behavior and expectations. Value Creation and the Internet of Things describes value delivery and consumption, and the mechanisms by which new value is captured and created, in enterprises dedicated to competing and prospering in this new environment. The economic model promoted by the behavior economy is a model where behavior is the only goal of our actions, and where intrinsic motivation is the key to participation, engagement, and the satisfaction of multiple dimensions of value. We live in a behavior economy, an environment in which people no longer engage with companies just by purchasing things, but they seek engagement with services that allow them to behave, to leave a mark, and to participate in the community of others.
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